How To Organize a Costume CompetitionJuly 4, 2022
It’s that time of year again when everyone gets dressed up and pretends to be something they’re not. This is also a big business season for restaurants and bars since it’s one of the most popular times of the year for their creepy womens Halloween costume. Aside from hosting a party, they also promote their offerings with special menus and drinks dedicated just for this event.
Aside from hosting a party, many companies promote their Halloween activities by creating a unique and fresh experience for customers. One of these is a Halloween costume contest. This activity allows them to engage with their customers and enhance their brand image.
According to Smiffys Halloween Costumes, “We love making scary costumes here at Smiffy.” If you don’t want a creepy womens Halloween costume, they also have a variety of other costumes for everyone’s preferences.
How to Organize a Costume Party for Halloween
Choose the Type of Contest
The type of costume contest you choose will allow you to get the most out of your customers and promote your brand. Each contest type has its own details that will be featured throughout the event. Consider the timing of the party first. Do you want it on Halloween or before? Are you going to have it online or offline? Do you want the voting to be by judges are all of the party attendees?
Brainstorm Different Contest Ideas
There are many types of contest ideas that you can choose from for your restaurant and bar business. Some of these include the simple (Halloween photo/video & costume), the more complex (DIY Halloween decorations and food & drinks) and the performance at the Halloween Party.
Before you start working on a contest, you must analyze the data collected by your customers. For instance, by monitoring their social media and in-store behaviors, you can create effective contest ideas.
The goal of the contest is to promote your brand, so make sure that you include this in your contest ideas. Aside from food and drinks, the contest should also include other areas of your store that your customers can enjoy.
Before you start working on a contest, you must have a shortlist of contest ideas. After you’ve identified the ideal contest type, you must run a survey on your social media platforms to gather feedback from your customers.
Draft a Contest Condition
Your contest condition should be written to explain how your customers will participate in the contest. This is a set of questions that you should ask to ensure that they’ll want to join in.
- Who can join the contest?
- How can people register for it?
- What are the prizes?
- How many winners will there be?
Receiving Submissions and Registrations
Before you start receiving submissions or registrations, make sure that you have a variety of communication options available to remind your customers. Having a well-designed and consistent in-store communication system will allow you to keep track of their activities.
Communication During the Contest
Keep in mind that by encouraging your customers to participate in the contest, you’ll also be able to build a stronger connection with them. For instance, by posting updates about the contest on social media, you’ll be able to keep them updated about other activities you have going on.
Closing for New Submissions and Registrations
The last day for submission and registration is often the last day that you’ll be able to keep your customers updated about the contest. You should have an announcement that will let them know about the end of the registration process.
Selecting and Announcing Winners
During the waiting period for the winners to be announced, make sure that you have a variety of communication options available to remind your customers. One of these is posting updates about the contest on social media.
You should also include a stunning poster that will show all of the results in a way that will make your customers look like they won the contest. Aside from the main prize, you should include other exciting details about the contest such as the total number of participants and some funny stories about the event.
Handing Out the Prizes
You should create a video that will show the winners’ reward moments and their excitement at being able to win the contest. A simple thank-you card should also be written to thank your customers for participating in the contest.
According to studies, customers expect more from their food and beverage stores. If they don’t see that you’re creating unique and engaging activities for your customers, they might not want to be associated with your brand. This is why you must organize an effective Halloween contest to boost your image.